For nearly two decades, we’ve built internet-based products and delivered visual and information design services. Throughout, we’ve simplified and scaled the finding, sharing, and consumption of information. Our clients have ranged from fast-growing startups to Fortune 500 enterprises and span virtually every industry.
But after all those years, we’ve come to realize one very important lesson:
Organizing information to meet everyone’s needs is impossible
Why? Three reasons:
Everything changes constantly
New situations arise, teams change, and goals shift on almost a daily basis. So whatever you design today likely won’t meet your needs tomorrow.
Information lives everywhere
The information you need probably comes from multiple sources. The average mid-sized company stores information in more than 100 places. Add to that anything available on the internet.
Organizing is painful
Grouping, tagging, sharing, and cleaning up is complicated and takes time. And since every system is different, there are steep learning curves for everyone involved.
A completely new approach is needed
That’s why we created Tabjay.